Entrepreneurs tend to be hungry for inspiration and information on how to grow their business. This week hundreds of business owners will attend the Fingal Enterprise Week hosted by the Fingal Local Enterprise Office. Over the course of the week there is going to be an abundance of advice, mentoring and knowledge being shared on topics as varied as Future Tech Trends to Financing, Social Media to Craft & Design advice.
So as we sit and listen to this information how can we turn it from information to ammunition for our businesses? Here are a few tips to bring with you into the week ahead so that you can distil the fact from fiction and useful from the useless:
Your Imaginary Guest
As you listen to the insights that are being shared by the experts at the various events it is easy to get carried away with the latest gadget or social media tool. A great way to filter through the information is to bring along your customer as an imaginary guest to every event! Every time you hear material that inspires and interests you take a note of it. Then, as if you have a virtual assistant beside you, check in and ask your customer….what do they think? Are they interested in that? Does it fit with them? When we make the customer central to all of our decisions we enable ourselves to make much better quality decisions for our business.
Insight to Action
Before you leave each of the events or talks turn your inspiration into actions. Reflect back on any of the insights that were shared either by the speakers or attendees at the event. Then make note of what actions you want to take as a result of these insights. We want to turn the events into something that is of value to our business. As quoted by Abu Bakr; ”Without knowledge action is useless and knowledge without action is futile”.
Action to Planning
At the end of each day take a summary of the actions that you want to bring forward. Be as specific as possible and break down into smaller tasks if needed. “Sort out my social media” is going to be too big of a task for you ever to get started on it. Breaking it down into more manageable pieces will increase the likelihood of us bringing it into action (e.g. set up a Twitter account, tweet my first tweet, follow someone on twitter etc.)
For plenty of inspiration make sure to check out Fingal Start Up Day where you will hear from the Vodafone Smart Business Network about social media, marketing and idea generation. Sonya Lennon will also be doing a Q+A session as Special Guest Speaker, you will also be able to avail of speed mentoring sessions on the day. Just remember to bring along your imaginary friend!
By Muireann Fitzmaurice, QEDTraining